The make-up to today’s working population reflects 4 very different generations: Boomers are used to working, and as they live longer many are not yet ready to fully retire. They also have a significant amount of industry and organizational knowledge to pass on. Gen Xers have always valued a work/life balance and are embracing this new way of working, especially as more and more face taking care of both children and parents. They value advancing their careers over growth wi

For small businesses it is essential to be able to answer these questions in order to utilize your resources in the best way possible. WHAT is your service/product? What about it is unique? For example, say you sold toy figures for movies using 3D modeling and with special licensing & access to the actors. WHO is your Target Audience? Who is your Ideal Customer? Specify as much detail as possible. Multiple types are fine, but focus only only 1 at a time. For the toy figures c