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SWOT Analysis - Your Mega Pro/Con List



I am a big fan of this analysis tool. I use it all the time, both professionally and personally (no seriously I have! 😀 I am a total geek for Pro/Con Lists & Analysis Tools).


A SWOT is a great way to look at a situation from multiple angles:


- The SW, or Strengths & Weaknesses, focus on the Internal factors.


- The OT, or Opportunities & Threats, focus on the External.



One of the great things about this tool is, it can be whatever you want it to be. You can do it from a high level, or be as detailed as you'd like.


Let's look at a quick example:


Question: Should X & Y adopt a dog?


Strengths

*X has experience training dogs

*House & yard are well suited for a dog

*Y works from home 2 days each week


Weaknesses

*Both X&Y have times where they work late

*X&Y like to travel


Opportunities

*Meet new people traveling with a dog

*X&Y have friends who do Agility Competitions


Threats

*If need to move, a dog could restrict options

*Possible allergies in X's family


=> So should X&Y adopt a dog?



Each day this week we will delve into section, so by the end of the week you should have a fully completed SWOT Analysis.


So now that you are totally sold, let's dive in...

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