I am a big fan of this analysis tool. I use it all the time, both professionally and personally (no seriously I have! 😀 I am a total geek for Pro/Con Lists & Analysis Tools).
A SWOT is a great way to look at a situation from multiple angles:
- The SW, or Strengths & Weaknesses, focus on the Internal factors.
- The OT, or Opportunities & Threats, focus on the External.
One of the great things about this tool is, it can be whatever you want it to be. You can do it from a high level, or be as detailed as you'd like.
Let's look at a quick example:
Question: Should X & Y adopt a dog?
*X has experience training dogs
*House & yard are well suited for a dog
*Y works from home 2 days each week
*Both X&Y have times where they work late
*X&Y like to travel
*Meet new people traveling with a dog
*X&Y have friends who do Agility Competitions
*If need to move, a dog could restrict options
*Possible allergies in X's family
=> So should X&Y adopt a dog?
Each day this week we will delve into section, so by the end of the week you should have a fully completed SWOT Analysis.
So now that you are totally sold, let's dive in...