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SWOT Analysis - Your Mega Pro/Con List

I am a big fan of this analysis tool. I use it all the time, both professionally and personally (no seriously I have! 😀 I am a total geek for Pro/Con Lists & Analysis Tools).

A SWOT is a great way to look at a situation from multiple angles:

- The SW, or Strengths & Weaknesses, focus on the Internal factors.

- The OT, or Opportunities & Threats, focus on the External.

One of the great things about this tool is, it can be whatever you want it to be. You can do it from a high level, or be as detailed as you'd like.

Let's look at a quick example:

Question: Should X & Y adopt a dog?


*X has experience training dogs

*House & yard are well suited for a dog

*Y works from home 2 days each week


*Both X&Y have times where they work late

*X&Y like to travel


*Meet new people traveling with a dog

*X&Y have friends who do Agility Competitions


*If need to move, a dog could restrict options

*Possible allergies in X's family

=> So should X&Y adopt a dog?

Each day this week we will delve into section, so by the end of the week you should have a fully completed SWOT Analysis.

So now that you are totally sold, let's dive in...

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