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SWOT Analysis - Your Mega Pro/Con List ๐—ฃ๐—ฎ๐—ฟ๐˜ ๐Ÿฎ: ๐—ช๐—ฒ๐—ฎ๐—ธ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€

Now that we know how & why we are so much more awesome than everyone else, we need to take a look at (the very few) areas where others might just be better at than us.

Seriously though, every business has its own Unique Sales Proposition, otherwise they wouldnโ€™t be in business.

Everyone has their own Strengths.

โ€œWeaknessโ€ is not a lack of, but rather something that can be improved upon, or simply something there.

So, what are your competitors Strengths?

> What do your competitors do better than you?

> What do they offer that is different?

Again, what you are trying to identify is not necessarily a deficiency, your competitor might have access to a resource you do not, or better processes.

> What advantage do they have?

> Where can you improve?

> What resources do they have access to that you do not?

Weaknesses are about:

> Your Competition

> Their business

> Their product/service

> Their processes, etc.

They are what sets your competitors apart from you.

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